Turning civil engineering into a stand experience.

For Groupe de Travail Génie Civil, I designed a stand concept submitted as part of a project call. Inspired by construction elements, graphic lines and a clean visual identity, the design reflected GTGC’s signature for its “A future taking shape!” campaign. Created for the Employment Forum, it aimed to attract the attention of nearly 4,000 young people over two days. The system also included dual-purpose leaflets: one side presented information about vocational training programmes; once fully unfolded, each leaflet became an attractive poster, giving the printed piece a second life.