StudioCOJA.
05

BCV — 2015–2016

Simplifying territory without losing its local identity.

CONTEXT

Illustrating aerial-view-inspired maps for Banque Cantonale Vaudoise direct-mail campaigns.

ROLE
Graphic design intern
KEY SKILLS
ILLUSTRATION GRAPHIC DESIGN CORPORATE PRINT
BCV portfolio 2
BCV portfolio 3
BCV portfolio 4
CASE STUDY

The project, in brief and in depth.

For Banque Cantonale Vaudoise, I illustrated maps inspired by aerial views. My approach was to simplify these maps into abstract symbols aligned with the brand guidelines while preserving a strong local identity. More than 60 municipalities were covered, reaching at least 250,000 residents.