04
URBAN FESTIVAL — 2025
Turning traces of the city into a visual system.
CONTEXT
A graphic identity built from tags collected in Lausanne’s streets, digitised with a portable scanner and combined with vector elements created in Illustrator.
- ROLE
- Art direction & graphic design
- KEY SKILLS
CASE STUDY
The project, in brief and in depth.
A conceptual poster project for an urban festival. The graphic system begins with material captured directly from Lausanne’s public space: graffiti tags scanned from city walls using a portable scanner. These analogue textures are then combined with vector shapes and decorative elements created in Illustrator to build a repeatable identity across several posters.