CROSSFIT LAUSANNE — 2025

Creating content that strengthens the community.

CONTEXT

Community management and content creation for a CrossFit gym in Lausanne, with one goal: making the practice more accessible, educational and community-driven.

ROLE: Community management & content creation
KEY SKILLS: SOCIAL MEDIA COMMUNITY MANAGEMENT COPYWRITING CONTENT DESIGN

CASE STUDY

The project, in brief and in depth.

For CrossFit Lausanne, I developed content designed to strengthen community engagement and make the discipline more accessible. The publications combined education and brand identity: carousels about the short- and long-term benefits of CrossFit, community-focused content, discovery events and a glossary of key terms such as AMRAP, EMOM and RX. The goal was to create useful, consistent and motivating communication while highlighting the collective spirit of the gym.